The One Show 2020 Shortlist | Out of Home / Brand Installations | https://www.oneshow.org
60th Annual Hatch Awards (2021) PRESENTED BY THE AD CLUB | Design: Silver
The Cloud and AI Engine tells the story of the future of the next chapter of digital transformation, demonstrating how IBM is uniquely positioned to help IT leaders modernize their core business applications and data architectures using next gen technologies (Cloud & AI) and industry expertise (IBM Garage & Data Science Elite).
The goal of the activation is to invite attendees to learn about IBM’s unique value proposition through a sophisticated, informative machine where each of IBM’s key differentiators are highlighted along the way through seven teachable moments.
Colored balls travel throughout the machine as IBM's Chapter 2 story unfolds in front of them through a combination of physical / analog elements and voiceover storytelling. Along the journey, the balls represent data, applications, or a business.
