Wayfair AllModern Launch

Role: Director of Experiential Production AMP Agency worked with Wayfair to launch their AllModern brick & mortar store at MarketStreet Lynnfield (mall) in Lynnfield, MA. AMP's work included: an art installation at the mall's entry rotary; an art installation on the storefront; two mall furniture takeover areas; crosswalk graphics; management of VIP events including RSVP website, transportation, valet parking, catering, wine & unique wine cart, DJ entertainment, brand ambassadors, photographer, giveaways, attendee engagement activities, and more.