Role: Senior Producer Produced IBM Watson brand photography project from discovery through delivery. Worked with creative director and client to determine project objectives, budget, and scope. Researched and vetted more than a dozen distinguished photographers. Sourced, negotiated, and contracted professional photographer to create images for the IBM Watson brand. Sourced, negotiated, and contracted 5 locations including Grand Central Station in New York City, a Brooklyn coffee shop, an apartment, an office, and a yoga studio. Cast 5 models, researched props/wardrobe, and sourced crew. Crew included photographer, digitech, hair/makeup artists, wardrobe stylist, props stylist, and props transportation. Negotiated all licensing and usage. Researched and vetted more than a dozen distinguished photographers. Sourced, negotiated, and contracted professional photographer to create images for the IBM Watson brand.
